Mark: Peter Gabriel- Sledgehamer

Sledgehammer by Peter Gabriel was released in 1986 from his album 'So'.It peaked at number one in Canada for four weeks on 21 July 1986, number one on the Billbord Hot 100 chart in the United States on 26 July 1986, and number four in the UK singles chart, thanks in part to a popular and influential music video.

I think this video is communicating the imagination and creativity to the audience through very well animated and thought out scenes in the video. I like the way there are a wide variety of different animations going off such as the stop-motion of the face at the beginning and the plastercine models of his head. I think its being communicated to his fans and maybe people interested in different music videos or animations and also maybe middle aged men aged about 30-40. The processes used in this video are stop-motion animation, clay animation

and normal video recording.

As you can see from the screengrabs above, there are various examples of techniques used such as plastercine modelling for the 3rd, 4th, 5th and 6th images and stopmotion for the 1st and 2nd images.